If you own a business, then one of the things that matter to you most is the number of leads you can get that could turn into profits for your company. Business people are always trying to find new ways to generate leads and get people interested in their products and services, and LinkedIn is one of the best and most efficient ways of doing that in many ways.
LinkedIn is considered to be the top social networking platform for professionals in the business world. With more than 200 million members, it is a powerful choice for making deals and discovering new prospects for building up your business with the leads you need to gain profits and stay in business.
Here are some of the ways that you can best use LinkedIn to get new leads and turn those leads into prospective customers that will help your business to grow and thrive for years to come:
Be Specific In How You Present Yourself to People
Being specific is vital if you want to be able to get leads using LinkedIn as your tool. The only way any potential customers are going to know what your business is and what it can do for them is to explicitly tell them who you are and what your products and services can provide.
This can be done by ensuring that your profile page is relevant and up-to-date with everything a potential customer would need to find out about your company. This would include your email, address, phone number, etc., as well as a professional and current photo of you so they can put a face to the name of your company. A profile is the first thing someone sees on your page, so don’t let it be the last thing because it wasn’t relevant or current.
Make Your Profile Different and Welcoming
Another fact about LinkedIn business profiles is that many of them are extremely boring. If you want yours to stand out and get attention from potential customers you have to do things like add a welcome video that starts to play when someone goes to your profile link. This can even include some real life testimonials from satisfied customers that will give you their recommendation.
However, don’t make it too sales sounding or you could lose potential leads. Just give some info about your company and tell them what it can do for them, not what they can do for you.
Don’t Forget to Add Your Websites
Some people create their LinkedIn pages and forget all about their business websites. It’s vital for you to customize the website section of your LinkedIn pages. LinkedIn lets users add URL links to your profile and it works best if you call them something better than “my website.” You need to give them some unique names that will attract potential leads to go and check out your site and possibly become paying customers who may even bring you more customers through their recommendations and endorsements.
Ask For Connections from Other Members
One simple way that could get you leads is just by getting more connections. You can find people you know that have accounts on LinkedIn and ask to connect with them. This can lead to getting even more names of people they are connected with and ultimately build up your leads listings.
Once you get some connections, you can help them out too by giving them some recommendations or endorsements if you think they have a good product or service. Be sure you can credibly do this, as it’s not ethical to do it just so you both can trade off on recommendations or endorsements. This can help you to get the leads you need to grow your business.
Use Your Groups
LinkedIn Groups are another great tool for helping businesses to get needed leads. Groups offer the potential of hundreds of people seeing information about your business and what it can do for them via your products and services. If you post relevant and interesting content that is up-to-date, plus interact with them in other conversations by offering data that they need, then this too could end up helping you to get leads that could turn into customers or clients.
LinkedIn is not going away. It’s growing steadily every day and your business needs this valuable tool in its toolbox to get the leads it needs to grow, thrive and be successful. Be sure to use it to your advantage.