October 16, 2014 at 9:41 pm #2797AdministratorKeymaster
Tumblr, which started in 2007, is one of the very first few micro-blogging tools and boasts millions of businesses in its member ranks. It is a great platform to help a business promote itself and to build its brand name, especially for small businesses that are trying to branch out and get noticed.
As reported by Inc. Magazine Tumblr has more than 105 million blogs, more than 49 billion posts and it has become the 32nd most popular website in the world. More than 120,000 people or businesses create a new Tumblr account every month, which can translate into many more clients for a small or a large business.
Here are some of the reasons that Tumblr is a very powerful tool for small businesses:
Tumblr is Easy to Use
Tumblr offers users the best of both Twitter and WordPress. It is one of the most used micro-blogging site in the world with billions of posts made and viewed daily. Tumblr is very user friendly and posts can be made not only on the site itself, but also via email and phone call. Plus, it allows seven kinds of media to be used: chat, photos, text, audio, video, link, and quotes. Members can also customize their theme and personalize it for their business niche.
Best of all Tumblr is free to use and free is always good, especially for a small business that may not have a huge advertising budget. So, take advantage of this micro-blogging site and get an account today!
Marketing with Tumblr
Tumblr is a convenient marketing tool for small businesses and offers several functions such as being able to re-blog a post, thus get your business even more attention if the post goes viral or at least provides some vital information in that business niche.
Your Tumblr followers can also re-blog the material that you post, which can also gain a business more looks and potentially more customers and followers. This in turn helps spread the news about your company and can do a great deal in promoting a small business’ brand and your products and services.
Tumblr is also a great place to start a conversation about your company and get into discussion about trending topics in your niche. This also helps to get more people interested in your blog and can net you some additional followers who may turn into future customers.
Link Tumblr to other social media sites
Another great way for a small business to use Tumblr to their advantage is to link it to your other social network site accounts such as Twitter or Facebook. Then you can cross post content over all of these sites or put in links to content on the other sites.
This will engage your business with many other potential customers and fans that may only have an account on one of the other sites. So, by thinking all of your social networking sites you get more bang for your buck and should potentially gain leads and followers by using this method.
Take Advantage of the Ability to post Videos, Photos
Much of the content on Tumblr is visual such as photos, images and video. You can have fun with this and get brand recognition for your business through posting photos of your employees, how to videos of your products or services, images of your brick and mortar locations, videos of local sales events, and more. You could even let customers post testimonials in support of your project, which will promote good feedback and help others to trust in your brand.
Be sure that all of your posted content is relevant, up to date and even fun for your followers and that it helps your business to become the go to for your business niche. No one wants to read stale and boring content, so have fun with it and make it fun for your customers as well.
All in all, Tumblr has some great tools and can help an up and coming small business to get the word out about what they do, what they sell and what they can do for their clients and in turn, their clients can interact with them.
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