Perhaps one of the biggest benefits of having a mobile optimized website design is that it is able to improve the overall visitor experience.
If you have ever browsed a website on your mobile device – one that has not been designed for mobile – then you already know that the user experience is far from pleasurable. In fact, it’s extremely frustrating.
There is nothing worse than having to pinch the screen in order to zoom in and read that important piece of text. It’s almost impossible to actually click the right links on the page; and in most cases, the site won’t even fully load
In the past, dealing with sites like this on mobile devices was not too much of a surprise. People coped simply because there was no alternative. Things have drastically changed now though.
People EXPECT a site to look good on their mobile device. They EXPECT a site to be easy to browse. They EXPECT a site to load quickly. If not, they will head on over to a competitor’s site.
A mobile optimized design will ensure that your website is as easy to browse as possible for your website visitors. It will make your text easy to read without any hassles. It will even make those links clickable without the worry of missing and ending up on a part of your site that the visitor does not even care about.
In short; you are making things as convenient as possible for your browsers. When you make things convenient, people are much more likely to purchase from you. They really do not want to go through a lot of hoops just to get the information they need. They want everything handed to them on a plate.
Most mobile users are simply looking for quick information when searching for local businesses. They generally want your phone number, your address, hours of operation, or details about your product or service.
Therefore, all of this information needs to be easy to find and read. If it is not then you have no chance of making that conversion.
Remember, this is all going to contribute to your brand image too. If you have a mobile-friendly website that is easy to use, people WILL recommend you to others. You will become known as that company that makes it easy for mobile users to view their company information and deliver exactly what they need – when they need it.
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