Social Media Brainstorming

Raise your hand if you’re frustrated with the amount of clients you generate from Facebook.

(Come on…admit it. I get 35+ emails about this every week.)

But why do agents struggle with Facebook ads? Because, everyone does the same thing.

Does this sound familiar? 

1. You get a CMA tool.
2. You setup ads that say “Get Your Home Value For Free”.
3. You see it costs you $20-40 per lead on Facebook
4. You shut down the ads?

The reason these leads are so expensive is because you’re running ads to a “Free Home Report Tool.”

Pause your “real estate” brain for a second. And ask yourself…

Does the average person on Facebook really care about this?

The answer is no!

Look at this:

People like, comment, and engage with things on Facebook that are interesting to them!

…and what’s one way to do that?

You can tease them with a Just Sold ad about a house in their neighborhood.

Think about it:

Just sold postcards have worked for years.

But now people are on Facebook.

Can you take this proven marketing tactic and morph it for a social world? Of course.

(PS: Don’t have listings? This also works great with other agent’s open houses. You can really start building a database of buyers this way!)