Social Media Brainstorming

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The Facebook Video Formula

Here’s the biggest mistake agents make when advertising and lead generating:

They Stop Too Soon.

Successful marketing does NOT work like this:

Marketing is like relationships.

You need multiple touch points before things really take off!

Here’s an example:

Think about it…

The average number of times you need to be seen by someone online before they opt in is 8-10 times.

It looks like this:

But, you can take proactive action to increase the results of your marketing.

One of the best things you can do is use video on Facebook to get people back to your real estate website.

Why video?

Here’s the thing:

People LOVE video. And it turns you into a more relatable person. Not only that, but Facebook loves video.

Look at this:

Facebook Videos stand out more than anything else on Facebook.

Facebook “autoplays” all the videos. And they catch your eye. They are the only thing that moves when you scroll through Facebook.

How does this help you?

You can show people who have already visited your website online videos enticing them to fill out your seller landing page.

These ads show up directly on the Facebook newsfeed only to people who’ve been to your website.

This is great because:

• These ads are very cheap
• The video helps get people used to hearing from you
• Video converts to lead better than images & text
• And you’re getting people back to your website sooner!

I’ve seen video ads convert at least 35% better than a similar image based ad.

And I’ve seen retargeting traffic convert for less than half the cost of cold traffic.

Using these two things together is bound to save you money!

Here’s How To Set It Up:

Step 1: Create Audience

Step 2: Pixel on site

Step 3: Create Video

Step 4: Setup Ad Demographics

Step 5: Select Video Ad

And That’s How You Do It!

Now, everyone that visits your website will automatically be targeted with ads for 30-90 days.

This is a great way to boost your leads. And get more out of your website traffic. You’ll find the retargeting also does great things for your sales process.

People in your sales pipeline will also start seeing your videos. This typically helps them convert at a higher percentage to client.

If you want more comprehensive guide to Facebook Ads, check out our new Facebook Ads Training Tutorials.

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