The 80-20 rule

You’ve heard it before in order to grow your real estate business you need to focus on those 20% of activities that produce 80% of your results. For example, following up with your past clients, cultivating new and existing referral partners, implementing marketing systems that work while you’re not working. If all that stuff is so important why aren’t you doing it consistently?

The chances are it’s because you allow yourself to get distracted, interrupted and derailed by a steady stream of inbound interruptions like phone calls, emails, text messages, faxes, tweets, instant messages and walk-ins. Well it’s no wonder you have such a hard time getting things done, just look at all the distractions. The truth is most of these urgent distractions could be easily delayed, delegated or deleted because at the end of the day they’re not really that earth shatteringly important that they have to be addressed immediately.

Most realtors can’t even have a five-minute conversation without being interrupted by an inbound phone call or text message. That’s why most realtors are working more and more hours and making the same amount of money. They have made the mistake of confusing activity with productivity. Two totally different things. It’s not like they don’t have any answers either… in fact there are more books on time management and productivity than any other time in history.

At the time of creating this post there are 41,100,000 results in Google for time management tips. Anthony Robbins says we’re drowning in information yet we’re starving for wisdom. So what’s the solution that can allow you to regain control of your time and actually start focusing on the things that really matter? Like working on your business not just in your business? I mentioned before there is no shortage of solutions. What we really need more than anything else is a real gut level commitment to stop allowing all these distractions and to take back the focus of control and to start doing business on our terms. Here is a great tool that can help you make this happen.

A real time voicemail script and auto email responder. Yeah you heard me right a voicemail script and auto responder… if done right will allow you to turn off your phone and stop reacting to emails for 2 to 3 hours without losing any business. They will help you schedule more time for implementing your marketing, it will train your clients on the specific times you reply to phone calls and emails and position yourself as an expert who is successful and highly sought after.

It also attracts more referrals and repeat business. Your voicemail and auto responder might go something like this. “Thank you for calling/emailing the office of John Smith, your realtor for life, I’m currently out of the office serving a client right now, rest assured my commitment is to provide you with exceptional service that inspires you to refer your friends and family. Due to high workload I am currently checking and responding to my voicemails and emails twice per day at 12 noon and 5 PM so please leave me your name phone number and a detailed message on how we can serve you.

If you’ve been referred to me, please leave the name of the person who recommended my services to you so I can thank them immediately for their endorsement. Thanks again and have a wonderful day.” So there you have it. I have just given you a killer voicemail email response script that you can implement as early as today to see an immediate boost in your productivity. Now it’s time to take action and be proactive and not reactive!!

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