LinkedIn offers vital networking opportunities for different businesses. Because LinkedIn is a social media platform that specifically geared towards business professionals, it users do not have to combat the public and private identity struggle that other websites such as Twitter and Facebook could create. While it projects a professional environment, it can still be easy to commit LinkedIn marketing mistakes. But once you realize them, these mistakes can easily be corrected.
Not Being a Member of LinkedIn
This is probably the biggest mistake you can make if you want to promote your business. A lot of professional organizations check out potential providers through LinkedIn, so you are missing out on this opportunity. LinkedIn is not anymore just a passing social media craze, but it has quickly turned into the best professional social media tool.
Incomplete Profile
Your LinkedIn profile is not merely an online resume, but it is also a place where you could display your specialties, credentials, and expertise, feature past projects, tackle causes you are passionate about, and express your personality. It must clearly demonstrate the importance you have brought into the organizations you were a part of and how you could help potential clients.
Not Joining Groups
Groups are a great means of networking with other business professionals, showing your leadership, and engaging about news and trends. If you are part of groups relevant to your specific interests and industry, you could increase your connections and discover prospects.
Only Posting Own Content in Groups
When you join groups, you have to remember that it is not all about you. Some members of the group can quickly give you a cold shoulder once they realize that you just talk about yourself or your business. Instead, most of your posts should be about other relevant topics.
Being Overly Sales-y
Whether you are updating your own status or posting in groups, avoid being too self-promotional. This may turn off other people and cause them to disregard you before you even have the chance to display how important your brand may be.
To avoid this LinkedIn marketing mistake, you have to concentrate on building relationships first. For example, when you are engaging with a potential client, start by greeting them and sending them an educational content that could be helpful to them. This could earn their trust and at the same time, you can showcase the capabilities of your company.
Not Using LinkedIn as a Business Development Tool
You could use LinkedIn to draw more traffic to your business website by posting relevant content and by proving that your profile is a valuable resource. When people start to see your company as a trusted expert, they are likely to provide same confidence in your product and service.
Not Creating a Great Page
When appropriate, you could use Showcase pages as a means to establish your company information. Do not be frightened to let the people know that your company is on LinkedIn and ask them to like your page in order for them to be updated about your company.
