150 FREE Real Estate Lead Generation Sources

Is your lead funnel drying up?

Let’s hope not.

To keep business booming, it’s important to always be coming up with fresh and inventive ways to connect with your community and nurture new, qualified leads.

So today we’ve put together 150 free real estate lead generation sources just for you.

They’re split into four categories and are incredibly easy to take action on.

Let’s get to it!

In Your Community

1. Garage sales
2. Car dealers
3. Hit the gym
4. Attend a free event at a community center
5. Visit your local yoga studio
6. Partner with a divorce attorney
7. Weddings
8. Volunteer for school trips
9. Talk to companies with a high relocation rate
10. Country clubs
11. Make some brown bag lunches or a few dozen cookies and take them to your local firefighter station
12. Get a table at a high school career fair
13. Guest speak at a local college
14. Attend sporting events
15. Check out an adoption event for fundraiser for a local animal shelter
16. Partner with your favorite local restaurant or coffee shop
17. Visit a carpet cleaning shop
18. Estate sales
19. Hair salons
20. Prospect for-sale-by owners (FSBOs)
21. Connect with a nearby military base
22. Moving companies
23. Retirement communities
24. Volunteer with a nonprofit in your area. Check out VolunteerMatch to find an organization you’ll love
25. Attend trade shows
26. Join an association
27. Work with a local church
28. Or community theater
29. Referrals
30. Start attending a monthly book club
31. Participate in a 5k marathon
32. Speak at a seminar
33. Marriage and engagement announcements
34. Throw a community-wide potluck at a local park
35. Libraries
36. Visit a community garden
37. Attend a health fair
38. Go to a dog park
39. Visit vet clinics and make a list of the best pet care centers, then publish it as a blog on your website
40. Check out an up and coming luxury property development
41. Network at conferences
42. Invite past clients over for tea or brunch and ask for referrals
43. Get involved with your local Chamber of Commerce
44. Always have business cards on you
45. Befriend city and county inspectors
46. Establish a relationship with a lender
47. And an estate attorney
48. Host a monthly get-together for hopeful buyers and sellers
49. Contribute expert articles to local publications, in print or online

Social Media

1. Search Twitter – Try “Moving to (YOUR AREA)” and see what comes up
2. Market through LinkedIn
3. Search Instagram hashtags like #movingout #movingtoAustin
4. Your Facebook newsfeed
5. Discuss hot topics
6. Reconnect with your friends from college
7. Answer questions on Quora
8. Share engaging video content on Youtube
9. And post those videos directly to Facebook as well
10. Get on Pinterest
11. If you’re already pinning, create a new board and post 5 relevant pins to it daily
12. Host a Facebook giveaway
13. Throw an Instagram competition
14. Market to family and friends by inviting them to engage with your social media accounts
15. Facebook groups
16. Local LinkedIn groups
17. Start your own social media groups
18. Use Facebook live video to connect to your fans and followers
19. Add or update your Facebook Call-to-Action button
20. Get on Google+
21. Respond to all comments as soon as possible
22. Follow-up with questions and interested fans via the Facebook Messenger App
23. Or Direct Message them on Twitter
24. Friend request 10 new people today
25. Take the Facebook 10×10 Challenge
26. Use the 80/20 rule for your daily content
27. Conduct an advanced searched for people to connect with on LinkedIn
28. Promote your clients by sharing their successes on your social sites
29. Make sure that your contact and about information is completely filled out on every platform
30. Use the Mention app to track social media mentions of your brand
31. Share client testimonials
32. Use Twitter Lead Cards
33. Make awesome Help videos that solve real issues for prospects
34. Make a video featuring helpful tools your prospects can use
35. Do a day-in-the-life vlog to let leads get to know you better
36. Survey your audience to find out what they care about
37. Stay active and position yourself as an expert and the local expert

Your Website and Blog

1. Reoptimize older content to make it relevant again
2. Collect email addresses
3. Offer freebies to subscribers
4. Maintain a community event calendar
5. Provide subscribers with exclusive content
6. Use Squeeze Pages to convert more leads
7. Create a free eBook and give it away on your website
8. Provide you full contact information on every page on your website
9. Offer a free webinar for first-time homebuyers
10. And one for first-time sellers
11. Welcome guest bloggers
12. Optimize your website for mobile
13. Add a school guide community page to your website
14. And a neighborhood guide
15. Add a guide for relocating
16. And one for assisted living and senior centers
17. Exchange guest blogs with another local expert
18. Giveaway a free PDF buyer’s guide
19. And a seller’s guide
20. Create a worksheet that simplifies the buying process for first-time owners
21. Create a useful spreadsheet
22. Make more opt-in opportunities on your real estate site
23. Write a blog on hot topics
24. Update your old blog titles
25. Break down industry reports in your area and start a running blog series on them
26. Review local restaurants and create a guide
27. Write a travel guide for your area
28. Respond to all comments on your blog
29. Offer a series of “Free Tips” to people who have given you their email address or other contact info
30. Run a weekly, biweekly or monthly roundup where you highlight blog posts from your niche
31. Share your roundup with the folks you feature each time
32. Make sure your blog and website are on the same domain

More Digital Ideas

1. Post listings on Craigslist
2. Star a meetup.com group (or start attending some in your area)
3. Classified ads (in print or online)
4. Make sure your Bing and Yahoo listings are up to date
5. Install Google Analytics if you don’t have any tracking software
6. Send out holiday, birthday or thank you messages to your network on social media or via email
7. Steal from Trulia
8. Send out a monthly email newsletter
9. Run a photography contest
10. Start a podcast
11. Get listed on Google
12. Guest on a community podcast
13. Write positive reviews on Yelp and supporting sites for local businesses you love
14. Make a Slidshare presentation
15. Create and share around a super useful infographic
16. Include a call to action and link for folks to opt-in in your email signature
17. Ebay
18. Contact sellers with expired listings
19. Conduct a case study
20. Cold calling
21. Warm calling
22. Put on a How-To webinar
23. And a Q&A webinar
24. Create a free, three-week email course
25. Use voicemail and an autoresponder to tell people more about you
26. And Texty to instantly text your new leads
27. Host a Periscope stream
28. Create a welcome video and email it to cold and warm leads
29. Use List.ly to collaborate with your audience and crowd-source content
30. Apply for industry awards to gain recognition and credibility
31. Use Reddit to find highly-engaged users searching for answers to their problems
32. Write a real estate marketing plan

And there you have it! 150 real estate lead generation ideas that shouldn’t cost you a thing.

What lead gen activities would you add to this list?

Let us know in the comments below!