Is your lead funnel drying up?
Let’s hope not.
To keep business booming, it’s important to always be coming up with fresh and inventive ways to connect with your community and nurture new, qualified leads.
So today we’ve put together 150 free real estate lead generation sources just for you.
They’re split into four categories and are incredibly easy to take action on.
Let’s get to it!
In Your Community
- Garage sales
- Car dealers
- Hit the gym
- Attend a free event at a community center
- Visit your local yoga studio
- Partner with a divorce attorney
- Weddings
- Volunteer for school trips
- Talk to companies with a high relocation rate
- Country clubs
- Make some brown bag lunches or a few dozen cookies and take them to your local firefighter station
- Get a table at a high school career fair
- Guest speak at a local college
- Attend sporting events
- Check out an adoption event for fundraiser for a local animal shelter
- Partner with your favorite local restaurant or coffee shop
- Visit a carpet cleaning shop
- Estate sales
- Hair salons
- Prospect for-sale-by owners (FSBOs)
- Connect with a nearby military base
- Moving companies
- Retirement communities
- Volunteer with a nonprofit in your area. Check out VolunteerMatch to find an organization you’ll love
- Attend trade shows
- Join an association
- Work with a local church
- Or community theater
- Referrals
- Start attending a monthly book club
- Participate in a 5k marathon
- Speak at a seminar
- Marriage and engagement announcements
- Throw a community-wide potluck at a local park
- Libraries
- Visit a community garden
- Attend a health fair
- Go to a dog park
- Visit vet clinics and make a list of the best pet care centers, then publish it as a blog on your website
- Check out an up and coming luxury property development
- Network at conferences
- Invite past clients over for tea or brunch and ask for referrals
- Get involved with your local Chamber of Commerce
- Always have business cards on you
- Befriend city and county inspectors
- Establish a relationship with a lender
- And an estate attorney
- Host a monthly get-together for hopeful buyers and sellers
- Contribute expert articles to local publications, in print or online
Social Media
- Search Twitter – Try “Moving to (YOUR AREA)” and see what comes up
- Market through LinkedIn
- Search Instagram hashtags like #movingout #movingtoAustin
- Your Facebook newsfeed
- Discuss hot topics
- Reconnect with your friends from college
- Answer questions on Quora
- Share engaging video content on Youtube
- And post those videos directly to Facebook as well
- Get on Pinterest
- If you’re already pinning, create a new board and post 5 relevant pins to it daily
- Host a Facebook giveaway
- Throw an Instagram competition
- Market to family and friends by inviting them to engage with your social media accounts
- Facebook groups
- Local LinkedIn groups
- Start your own social media groups
- Use Facebook live video to connect to your fans and followers
- Add or update your Facebook Call-to-Action button
- Get on Google+
- Respond to all comments as soon as possible
- Follow-up with questions and interested fans via the Facebook Messenger App
- Or Direct Message them on Twitter
- Friend request 10 new people today
- Take the Facebook 10×10 Challenge
- Use the 80/20 rule for your daily content
- Conduct an advanced searched for people to connect with on LinkedIn
- Promote your clients by sharing their successes on your social sites
- Make sure that your contact and about information is completely filled out on every platform
- Use the Mention app to track social media mentions of your brand
- Share client testimonials
- Use Twitter Lead Cards
- Make awesome Help videos that solve real issues for prospects
- Make a video featuring helpful tools your prospects can use
- Do a day-in-the-life vlog to let leads get to know you better
- Survey your audience to find out what they care about
- Stay active and position yourself as an expert and the local expert
Your Website and Blog
- Reoptimize older content to make it relevant again
- Collect email addresses
- Offer freebies to subscribers
- Maintain a community event calendar
- Provide subscribers with exclusive content
- Use Squeeze Pages to convert more leads
- Create a free eBook and give it away on your website
- Provide you full contact information on every page on your website
- Offer a free webinar for first-time homebuyers
- And one for first-time sellers
- Welcome guest bloggers
- Optimize your website for mobile
- Add a school guide community page to your website
- And a neighborhood guide
- Add a guide for relocating
- And one for assisted living and senior centers
- Exchange guest blogs with another local expert
- Giveaway a free PDF buyer’s guide
- And a seller’s guide
- Create a worksheet that simplifies the buying process for first-time owners
- Create a useful spreadsheet
- Make more opt-in opportunities on your real estate site
- Write a blog on hot topics
- Update your old blog titles
- Break down industry reports in your area and start a running blog series on them
- Review local restaurants and create a guide
- Write a travel guide for your area
- Respond to all comments on your blog
- Offer a series of “Free Tips” to people who have given you their email address or other contact info
- Run a weekly, biweekly or monthly roundup where you highlight blog posts from your niche
- Share your roundup with the folks you feature each time
- Make sure your blog and website are on the same domain
More Digital Ideas
- Post listings on Craigslist
- Star a meetup.com group (or start attending some in your area)
- Classified ads (in print or online)
- Make sure your Bing and Yahoo listings are up to date
- Install Google Analytics if you don’t have any tracking software
- Send out holiday, birthday or thank you messages to your network on social media or via email
- Steal from Trulia
- Send out a monthly email newsletter
- Run a photography contest
- Start a podcast
- Get listed on Google
- Guest on a community podcast
- Write positive reviews on Yelp and supporting sites for local businesses you love
- Make a Slidshare presentation
- Create and share around a super useful infographic
- Include a call to action and link for folks to opt-in in your email signature
- Ebay
- Contact sellers with expired listings
- Conduct a case study
- Cold calling
- Warm calling
- Put on a How-To webinar
- And a Q&A webinar
- Create a free, three-week email course
- Use voicemail and an autoresponder to tell people more about you
- And Texty to instantly text your new leads
- Host a Periscope stream
- Create a welcome video and email it to cold and warm leads
- Use List.ly to collaborate with your audience and crowd-source content
- Apply for industry awards to gain recognition and credibility
- Use Reddit to find highly-engaged users searching for answers to their problems
- Write a real estate marketing plan
And there you have it! 150 real estate lead generation ideas that shouldn’t cost you a thing.
What lead gen activities would you add to this list?
Let us know in the comments below!
